I Promise attempts to drive away the horror

 

Irene Gentle

Flamborough, Ontario, Canada

Jan 8, 2003

Text Box:  
Gary Direnfeld, founder of the I Promise Program, shows off a rear window decal emblazoned with a 1-800 number aimed at helping teens make safe driving a habit. The program is aimed at preventing the kind of tragedy that shook Waterdown last week, through the death of 16-year-old Andrew Crawford in a New Year's Day car crash.
In the small, still hours of New Year's Day, a Waterdown family received the call that is the stuff of every parent's nightmare.

Andrew "A.J." Crawford, 16, had been killed in a car crash, not far from his Parkside Dr. home.

Police don't know who was driving the vehicle or if either occupant had been wearing a seat belt.

The tragedy is a very personal one. But it is also a scenario that is repeated as often as 8,000 times a year in North America, by some estimates.

And it is exactly what Dundas father Gary Direnfeld wants everyone to avoid.

He is the founder of the I Promise Program, a driving contract between parents and teens aimed at helping youths escape their early driving years unscathed.

The program launched about one year ago and has since spread across three provinces and eight states.

It took two years of research to develop and now has received scads of ink from media outlets hoping to avoid printing another tale of young lives lost or destroyed through the careless use of an automobile.

Direnfeld came up with the idea as his own teenage son approached his driving days.

As a social worker by professions who has worked extensively with brain-injured male adolescents, he knew first-hand the often horrifying results of teenage missteps behind the wheel.

"All parents are white-knuckled at the idea of their teen getting driving," he said.

His research has shown that teen-driven car crashes are the No. 1 cause of death for young people.

Aside from the thousands killed each year from a fatal lack of driving experience, another 400,000 are seriously injured, he said.

In Waterdown's most recent tragedy, police say alcohol may have been a factor. But that frequently isn't the case, argued Direnfeld.

"Alcohol is not the leading cause of crashes in young teens," he maintained. "Speeding and seat belts are."

His program offers a six-page contract for parents and teens to sign that stipulates that driving is a privilege that can be taken away by parents at any time.

Rewards are established for good behaviour, such as a year of incident-free driving. Punishments are also set in advance for poor judgment, crashes or speeding tickets.

Parents and teens agree on how many passengers are allowed in the vehicle at one time and forbid the use of cell phones while driving. Teens also must promise to keep the internal noise from music or passengers low enough to hear the hum or din of traffic outside.

And teens are forbidden to eat or smoke while driving and to stay away from the car when ill or emotionally upset.

But the parents don't get off scott-free. They sign on in the contract as role models and their teen is encouraged to watch them with an eagle eye to ensure they are also obeying the rules of the road.

Those who sign on to the program are sent a rear-window decal with a toll-free number for people to report on how the vehicle is being driven.

"You're bound to be more responsible with that," said Direnfeld.

To come up with the contract, Direnfeld spent two years digging up information with the help of medical professionals, police officers and more.

"It looks so simple and straightforward, but there's a reason for everything," he said.

So far, the Dominion of Canada General Insurance Company will offer discounted rates to those signed on to I Promise and Direnfeld is hoping more will soon follow suit.

Oddly enough, few people in the Flamborough, Dundas, Ancaster area have embraced the program, which is attracting public and media attention in the United States.

"This is our weakest area so far," said Direnfeld. "And it's the area we have blitzed the most. Sometimes you have to go away to be popular in your own backyard."

But about 90 agencies in North America have requested the I Promise order form. And that's without a marketing budget or full-time staff.

"It's the little engine that could," said Direnfeld of the program. "We didn't intend to market it to parents - the goal was to get insurers on board. We have more than exceeded our expectations."

Ironically, one of the biggest hurdles to overcome is parents who are often unwilling to force the point with their teens. His son, who initially balked at the idea, is typical.

"Like all teenagers, they want nothing to do with it," he said. "But teenagers say 'I don't like that' and parents back down."

That, he feels, is wrong, and for the unfortunate few, it could be dead wrong. The reason is teens simply don't have the wealth of experience behind them to tackle all driving situations properly.

"Parents say they have a good teen, a responsible teen," he said, then cites the 8,000 deaths per year from car crashes. "I bet if you asked the parents of all those teens, they'd say they had a good, responsible teen. But parents have to realize that even the best of teens don't recognize the danger."

For more information, log on to www.ipromiseprogram.com

Contact:

Gary Direnfeld, MSW, Executive Director
I Promise Program Inc.
20 Suter Crescent,
Dundas, Ontario, Canada
L9H 6R5


(905) 628-4847
gary123@sympatico.ca
www.ipromiseprogram.com